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Senior Manager of Marketing & Communications

Department: Public Engagement

Reports to: Senior Director, Public Engagement

Supervises: Marketing & Communications Manager/Brand & Design Manager

Start Date: Early 2022

Salary Range: Commensurate with Experience


The Winnipeg Symphony Orchestra (WSO) is currently celebrating its 74th year. From its debut 1948 performance to over 3,000 audience members, the WSO has become a powerhouse orchestra, regularly surprising guest conductors and artists with the exceptional musicianship and flexibility of its members. The WSO holds over 90 events in its five music series, and vibrant education programs. Under the leadership of Music Director Daniel Raiskin, the orchestra has earned a place among the ranks of major Canadian symphony orchestras. It has come to be regarded as one of Canada’s most innovative, welcoming eminent artists and conductors from all over the world.

The WSO’s activity regularly extends beyond its home stage at the Centennial Concert Hall. Each year, the WSO’s much-lauded and highly innovative Winnipeg New Music Festival regularly draws crowds in the thousands. The WSO has produced concerts in Olympic size diving boards, cottage country harbours and outdoors at The Forks in -30c. The orchestra has toured twice to Carnegie Hall, regularly performed across Manitoba and Canada and with plans for a European tour in the future.

In 2011, the WSO founded Sistema Winnipeg (based on the famous Venezuelan El Sistema program for at-risk children), in partnership with two Winnipeg school divisions.  Over 40,000 students attend orchestra concerts presented by the WSO each season and its innovative pops and film programs serve a rapidly growing audience. The WSO functions as the official orchestra of Canada’s Royal Winnipeg Ballet and Manitoba Opera Association.  My WSO TV, the uniquely WSO subscription-based platform features free and paid content alike.

Senior Manager of Marketing and Communications

Working as part of an integrated Public Engagement department, the Sr. Manager of Marketing and Communications will report to the Senior Director of Public Engagement as part of a collaborative team that includes sales, marketing and development. In this role, you will be responsible for overseeing the marketing and communications activities of the organization. You will implement sales plans that reach and exceed established sales targets, manage advertising and promotion sales initiatives, manage the marketing budget, and the development and implementation of new business opportunities for marketing.

Key Responsibilities

•  As part of an integrated public engagement team, strategize, and oversee or manage all WSO marketing campaigns and much of the WSO communications, including budgeting, staffing, implementing and reporting. These might include but not be limited to print advertising and communications, digital media, radio, television, telemarketing, front of house, direct mail and email campaigns.

•  Research, develop and implement a brand and communication strategy adhering to standards and practices in print and digital media.

•  Identify marketing opportunities and develop partnerships and solid community relationships.

•  Work with or lead internal team members to execute communication and public relations activities.

•  Oversee, write and/or edit press releases, copy for marketing materials, annual reports, email blasts, newsletters, advertisements, and other related material.

•  Oversee consistent updating of the WSO website and online presence.

•  Manage media relations, research editorial opportunities and build relationships with key industry media.

•  Work closely with development and sales to ensure messaging is consistent with overall public engagement objectives.

•  Build and maintain strong relationships with key internal and external stakeholders to ensure accurate and consistent messaging of WSO values and service offerings.

•  Negotiate contracts, orders, and agreements.

•  Contribute to the effectiveness and alignment of WSO’s overall public engagement strategy, communicating openly, and demonstrating flexibility, solving problems proactively, offering creative ideas and working as a positive, engaged team member.

•  Help determine and achieve sales targets.

•  Meet various reporting requirements as required.

•  Negotiate and manage contracts with marketing vendors and ensure deliverables are met.

•  Input into creative and logistical marketing strategies, such as pricing, season brochures, advertising, sales and development strategies.

•  Contribute to the positioning, branding and enhanced presence of the WSO within the local, regional and international community.


Qualifications include an advanced degree in marketing and communications with 5-7 years of direct experience, ideally within the performing arts.  The successful candidate will possess superior written, oral and organization skills and must have significant working familiarity with Microsoft Office programs, and ideally WordPress. Experience with advanced performing arts databases is considered an asset. The candidate will also have exceptional entrepreneurial, managerial and interpersonal skills, creativity in problem-solving. A genuine love and enthusiasm for music is an asset, and a willingness to engage with innovative ways of marketing the classical art forms.


Salary will be commensurate with experience.  WSO staff are eligible for a full benefits plan including matching RSP contribution program.  The WSO offers excellence opportunities for professional growth and advancement within the organization.

To Apply:  Please submit a cover letter along with a CV and 3 references to: Lori Marks, Executive Assistant (  Note that references will only be contacted following the interview process and in the eventuality of a potential offer. The first intake of applicants will be reviewed on March 7, 2022, however the WSO will continue to receive applications until the position is filled.